The Challenge
Being a good PMM in India is hard. Becoming one is harder.
The learning is generic.
Frameworks taught in the abstract, never grounded in how Indian companies actually build, sell, and grow.
The execution is lonely.
You learn a framework, then you are on your own to turn it into real research, real positioning, a real GTM plan.
The hiring is opaque.
No way to show your work, and no line to the people doing the hiring.
Cohort 3 closes all three gaps in one place.
Testimonials
Two cohorts in. Here is where they are.
“The frameworks and the capstone project were immensely and immediately useful, giving me a strong foundation to chart my own product marketing journey. Don’t hesitate, it’s worth it.”
Anannya Chakraborty
Senior Product Marketing Manager
Anannya · Omkar · Sahar
Three kinds of people join this cohort.
The switcher.
You are a marketer (content, growth, brand) who wants the PMM seat. The curriculum gives you the full skill stack, the capstone gives you proof of work, and the career layer turns both into interviews.
The early PMM.
You have the title, and you are building the foundation under it. The sessions give you frameworks your first years should have come with, and the weekly accountability loop pressure-tests your work early.
The working PMM.
You know the job. You want sharper craft and better leverage. The AI workflows compress your execution, and the mentor room gives you the peer set most PMMs in India never get.
Every cohort so far has been a mix of all three. Capstone teams are matched to your career interests, you build with people heading the same direction.
If you want a library of videos to watch someday, this is the wrong course. Every week ends in work you defend live.
How Cohort 3 Works
Learn on your schedule. Grow with your cohort.
Tuesday: New session drops
Videos · frameworks · exercises · AI workflow
Your week: Learn at your pace
You decide when and how. Every section ends with a quick exercise.
Next Tuesday: Live accountability session
Assignment reviews · mentor Q&A · peer discussion, then the next session unlocks
Thursdays: Expert & career sessions
Live conversations with PMM leaders and hiring managers.
The 60-day arc
Weeks 1–6: The learning loop.
Six sessions, one per week, on the rhythm above
Weeks 7–9: Team capstone.
A real business problem from a real company, presented at Demo Day
Throughout: The career system.
AI career workflows, resume and portfolio work, Talent Hub access, Thursday career sessions
A full week with every session. Live support every week. 5–7 hours, on your own clock.
Learn from the best
The people in the room.
The course is led by Varun Trivedi and Vipul Nanda, practitioners with two decades across India's fastest-growing companies. And every cohort brings in leaders who are shaping PMM in India for the Thursday sessions.
Founder, GoPMM
Varun has built product marketing from scratch across multiple companies and stages, learning PMM the way it really sticks: by shipping, testing, and fixing what doesn't work. He's led Product Marketing at LottieFiles and Cashfree Payments, and built IconScout from zero to 3M users. GoPMM grew out of his belief that PMMs shouldn't have to figure this craft out alone.
Founder, GoPMM
Vipul approaches product marketing as a discipline of navigation: making sense of ambiguity and charting a path from where a product is today to where it can win tomorrow. He currently leads marketing at Databahn, where he helped take the company to Series A in under 12 months while driving 400% growth in a new market.
A snapshot of the leaders who have shown up for past cohorts.
Swiggy
Razorpay
Freshworks
SprinklrInside a Session
Not a lecture. A working system.
Every session arrives as a complete workspace, the same page our current cohort works from.
Watch.
The session video, broken into module-length sections. No two-hour sits: each module is a focused chunk you can finish in one stretch.
Work through.
Every module pairs its video section with a mini exercise. Answer it in plain English, check your understanding, move on. By the last module, you have built every piece the session needs.
Build.
Each session ends in a framework, and the session's AI workflow. Plug it into the LLM you already use, and it works with you: takes your exercise inputs, does the mechanical assembly, surfaces the insights, and hands you a finished, portfolio-ready output.
Bring it Tuesday.
Your completed framework is what you present and pressure-test at the live accountability session.
The Curriculum
Six sessions. The full PMM skill stack.
Build a strong product foundation.
Customer and product thinking · pain points and solution states · market landscape · competitive analysis
Find opportunities before everyone else.
ICP and segmentation · market sizing · competitor research · opportunity mapping
Turn customer conversations into product decisions.
Primary and secondary research · customer interviews · insight synthesis · research frameworks
Create messaging people actually remember.
Positioning · value propositions · messaging frameworks · narrative development
Launch products with confidence.
GTM planning · customer journey · product launches · growth and adoption
Connect Product Marketing to business outcomes.
Sales enablement · strategic planning · success metrics · cross-functional execution
Every session: video modules, exercises, a framework, and an AI workflow you keep.
The AI Systems
Frameworks are the thinking. AI does the assembly.
The execution workflows: one per session.
Every session ends in a framework, and every framework ships with its own AI workflow. Plug it into the LLM you already use, it takes your exercise inputs, runs the mechanical work, and builds the finished output with you:
Works with your LLM
Resume-to-offer
[Before: generic marketing experience…]
[After: PMM-framed, ready to screen]
Rewritten by your AI workflow.
Positioning doc
Competitive research
The career workflows: yours for the job hunt and beyond.
A second set of systems, built for the career itself:
Resume-to-offer.
A workflow that takes your experience and rebuilds it in the language PMM hiring managers actually screen for.
Portfolio builder.
Turns your session frameworks and capstone work into case studies worth showing.
Interview prep.
Structured practice against the questions Indian PMM interviews actually ask.
These are not classroom tools. They are systems you keep, and reuse on every product you ever market.
The Capstone Project
Where the thinking becomes proof.
For the final 2.5 weeks, the sessions stop and the work begins. You join a team of peers matched to your career interests and take on a live business problem from a real company, the kind of high-stakes, ambiguous question a working PMM actually gets handed.
You research the market, talk to users and employees, and frame a full Product Marketing response, then present it at Demo Day, in front of a panel of industry leaders.
Swiggy Instamart
Go all-in on loyal metro shoppers, or win first-time buyers in Tier 2/3 towns?
Freshworks
Max out SMBs, crack enterprise, or go global, where next?
Rocketlane
More seats, bigger clients, or new use cases, what is the fastest path to $100M?
Groww
Deeper investments or broader money moves, where should the next big bet go?
Real problems from Cohort 1.
You leave with portfolio-ready work, and the experience of defending it in the room.
Career Support & The Talent Hub
The course ends. The career layer does not.
Exclusive to the cohort, running through all 60 days:
Resume optimisation.
Your experience, rewritten with mentors and the resume-to-offer workflow into the language PMM hiring actually screens for.
Portfolio reviews.
Your session frameworks and capstone become reviewed, presentable case studies, proof of work, not claims of skill.
Interview preparation.
Mock scenarios and structured practice built on real PMM interview banks.
Career guidance.
Direct conversations about roles, hiring expectations, and your next move, with people who have made and hired for those moves.
And where it all points: the Talent Hub.
GoPMM's live hiring platform, open to the whole community, and busy:
Anyone can join the Hub. Cohort members show up differently: a reviewed profile, a completed portfolio, capstone work as proof, the strongest version of yourself on a platform recruiters are already searching.