Exceptional Product Marketing unlocked for Indian PMMs
9 weeks of intense, live, cohort-based learning for ambitious professionals to turn their aspirations into product marketing reality – with synchronized theory, frameworks, tools, and practice – grounded in the Indian context.
Our graduates are leading PMM teams at
From career changers to leaders, here's what changed.
Real results from our previous cohorts.
Apoorva A
Transition to PMM
"A phenomenal experience! The course was exceptionally well curated. The reading, assignments, activities, and frameworks were immensely and immediately useful."
Anannya Chakraborty
Early-Stage PMM
"The frameworks and the capstone project were immensely and immediately useful, giving me a strong foundation to chart my own product marketing journey. Don't hesitate – it's worth it!"
Sahar Ashraf
Mid-Stage PMM
"The course stood out for being immediately useful. I could immediately use the learnings at work, and the frameworks and exercises – and the focus on teaching by doing – was the best part of the course for me."
Who Should Apply
Coming from another field
What you get
A complete PMM foundations toolkit and a professional-grade portfolio piece.
Expected outcome
Interview readiness for Associate PMM / PMM roles.
1-2 years into PMM
What you get
Industry-standard GTM frameworks and AI automation for your daily tasks.
Expected outcome
Execution mastery and internal recognition for GTM excellence.
2-4 years in & ready to level up
What you get
Advanced strategy modules on pricing, analyst relations, and building PMM teams.
Expected outcome
Strategic elevation and path to Senior/Lead PMM roles.
What You'll Learn
Research & Discovery
What it is
The 'Input' phase: Mastering customer interviews, market segmentation, and competitive analysis.
What you'll own
Product Teardown and Persona Map for your chosen focus product.
Why this matters
The foundation of positioning. Insights derived here fuel everything that follows.
Positioning & Go-To-Market
What it is
The 'Output' phase: Translating research into sharp positioning and high-velocity launch plans.
What you'll own
Tier-1 GTM Launch Plan including channel strategy and pricing strategy.
Why this matters
The core PMM skill set. This is where you drive business impact and product adoption.
Enablement & AI Mastery
What it is
The 'Leadership' phase: Empowering sales teams and using AI to scale your strategic output.
What you'll own
Custom AI Workflows and a Sales Enablement Kit optimized for modern buyers.
Why this matters
Moving from tactical executor to strategic leader. Efficiency is your force multiplier.
The Capstone Project
What it is
Synthesizing everything: Finalizing your comprehensive product marketing strategy artifact.
What you'll own
Capstone Presentation reviewed by industry leaders from top tech firms.
Why this matters
The definitive portfolio piece for your next hiring round or promotion cycle.
Learn from the Best
Founder, GoPMM
Varun has built product marketing from scratch across multiple companies and stages - learning PMM the only way it really sticks: by shipping, testing, and fixing what doesn't work.
He's led Product Marketing at companies like LottieFiles and Cashfree Payments, and previously built IconScout from zero to 3M users. Across these journeys, Varun developed a sharp instinct for positioning products when there's no playbook and the market isn't fully formed.
GoPMM grew out of his belief that PMMs shouldn't have to figure this craft out in isolation – and that real learning comes from lived experience, not templates.
Founder, GoPMM
Vipul approaches product marketing as a discipline of navigation – making sense of ambiguity and charting a path from where a product is today to where it can win tomorrow.
Across his product marketing journey, his work has consistently centered on helping products find product-market fit in complex, emerging categories. Currently, he leads marketing at Databahn, where he helped take the company to Series A in under 12 months while driving 400% growth in a new market.
Vipul teaches PMM as a practice of prioritization and judgment – grounded in real constraints, real trade-offs, and the realities of building in motion.
Expert Wednesdays: Industry Insiders
Prateek Bajpai
B2C PMM in Large Consumer Segment
Consumer Scale
Shivani Sharan
PMM Role in Fintech Companies
Fintech GTM
Vignesh Vijayakumar
Hiring Manager's View
PMM Hiring Secrets
Amit Kumar
PMM in Compliance-Heavy Sectors
Regulated Markets
Sanatan Mishra
PM x PMM Collaboration
Cross-functional Collaband many more
Inside the Cohort
Frequently Asked Questions
Will this focus only on B2B examples?expand_more
No. We pull from B2B, B2C, fintech, consumer apps, SaaS, whatever's relevant. Your capstone will be tailored to your interests.
What is the capstone project?expand_more
A 2-week group project where you build a GTM strategy for a real company. You'll talk to their employees and users, present to a panel of senior PMMs, and get actionable feedback. This is where theory becomes portfolio-ready proof.
Will this course get me a job?expand_more
We don't promise jobs. But we promise preparation. You'll have the skills, confidence, and tactical know-how to nail interviews or step up in your current role. We also offer optional CV/interview coaching, and we facilitate referrals when we can.
Can I do this alongside my job?expand_more
6-7 hours per week total: 30-60 min pre-reads, 4-hour Saturday session, 2-3 hours post-session work. Capstone weeks replace Saturday sessions with project time. Mid-week sessions are optional.
Will we get course materials and recordings?expand_more
Yes. All materials, pre-reads, and frameworks are yours to keep forever. Recordings are available during the course for reference, then removed after it ends.
Do I have to attend live if there are recordings?expand_more
Yes. This is live, interactive, not a passive video course. Group discussions and activities are essential. One-off absences are fine, but consistent no-shows may affect your certificate.
Will I find mentorship?expand_more
Yes, from instructors, from your cohort, and beyond. Plus, we're always open to connecting you with mentors. This doesn't stop after graduation.
9 weeks that change your career path.
🎉 Early bird discount available! 🎉